072016_PSA-B4B_whitepaper_email-headerProfessional services is changing. Is your professional services organization (PSO) keeping up?

The Technology Services Industry Association (TSIA) has dubbed the new business model as a shift from B2B to B4B (business-for-business). Under this new umbrella, we’re seeing client demands increase, delivery models change, and technology continue to evolve—all of which are speeding up the pace of business.

In order to keep up and stay competitive, PSOs need the right technology to support the engagement lifecycle. One of the key tools is a professional services automation (PSA) solution that meets the needs of your organization. With the right tool, you can:

  • Improve customer focus
  • Bridge the consumption gap
  • Mature service offers
  • Deliver business outcomes

There’s so much that goes into the success of your professional services teams—particularly in a B4B environment. Understanding the lay of the land and how PSA can help is the first step. Are you ready?